May/Jun 2016 - Volume 25 - No. 3
ASOA and Me
When my boss signed me up to be an ASOA member in 1988, I never imagined the profound impact this organization would have on me both professionally and personally. The ASOA changed my life.
Working for an ambitious cataract surgeon and having had no prior experience in ophthalmology or practice management, I was eager to learn as much as possible to help run the practice. My early involvement included reading ASOA published materials, purchasing management tools, and attending regional courses that provided education on RBRVS and other important topics during physician payment reform. I so appreciated the knowledge and expertise of the society and the well-versed speakers. The practice continued to grow and thrive and my confidence to lead also grew. The value of the ASOA was apparent to me and my boss.
In 1994 I had the pleasure of participating in the first ASOA Executive Management Program at the Wharton School of Business. I arrived feeling anxious about whether I truly belonged at this program attended by seasoned administrators from some of the most prestigious ophthalmic practices. At the conclusion of the weeklong program, I left empowered, confident, and with a new circle of lifelong friends. My life was changed forever.
The network of friends I made during my week at Wharton became my lifeline as the practice continued to grow. ASOA members have always been willing to share their experiences, successes and failures. Their support and guidance provided me with the tools necessary to manage the practice. In addition, they gave me the confidence to share my knowledge and successes at the annual ASOA symposium. I will never forget the support of my closest ASOA friends the first time I stood nervously on the podium. I was a co-speaker with an ASOA past president and dear friend. The front row was full of my ASOA/Wharton friends cheering me on. I knew I’d be back the next year.
When the ASOA leadership asked me to participate in a brainstorming session about whether to develop a certification exam for administrators, I recognized the ASOA saw an opportunity to grow the profession and I wanted to be part of it. I happily served on the NBCOE board for eleven years.
In 1998, I decided to make a career change and became an ophthalmic reimbursement consultant. I continued my ASOA membership and hoped that as a consultant, I could give back to the ASOA.
I believe I am where I am today because of ASOA. I’m grateful for the organization and its members both active and retired. Happy 30th!
Donna McCune, CCS-P, COE, CPMA
Corcoran Consulting Group